Music Video Release: A.GIRL’s latest single ‘LOLA’

A.GIRL releases official music video for her latest single ‘Lola’, produced by Taka Perry. Supported by the Conscious program the video is accompanied by the powerful visuals, credited to Director, Ben Develin of Mude Studios in collaboration with Red Scope Films.

This hypnotic track reveals A.GIRLS’s powerful alter ego - ‘Lola’. She describes the track as a representation of the ‘side of ourselves we fear but is a necessary part of our whole.’ 

A truly powerful track featuring an intriguing exploration of identity. A.GIRLS’s lyrics explore a range of emotions - from being empowered and presenting feminist defiance, to showing vulnerability and also finding peace within herself. 

The powerful visuals take you on this journey exploring the identity of A.GIRLS’s alter ego. First presenting Lola in an empowered state representing her as a strong, untouchable individual. While later revealing her vulnerable side, hidden behind this tough exterior. All the way until she reaches peace in a safe place surrounded by pieces of her Maori heritage that make up her identity.

Check out A.GIRL’s official music video for ‘Lola’ below.